How we handle your information.

01Who this covers

This policy covers brighthomesled.com and any quote, contact, or lead form on it, operated by Bright Homes LED LLC ("Bright Homes LED," "we," "us"), a permanent exterior LED lighting installer serving roughly a 70-mile radius of Lansing, Michigan. It also covers information you send us directly by phone, text, or email once we're in touch.

02What we collect

When you request a quote, we ask for:

• Your name, street address, city, state, and ZIP — this is how we identify your specific house and price it correctly rather than guessing.
• Email address, and phone number if you give it — so we can send your quote and follow up.
• As you type your address, it's checked against Google's address-lookup service so we can confirm the location and estimate the number of stories on the home.
• A photo of the front of your home. We ask for one, usually by email or text shortly after your form comes in, because it's what turns a satellite estimate into a real number rather than a guess. It's kept as part of your quote record and used only to measure and price your specific house.

Any further back-and-forth by email, text, or phone after that — including the photo above — becomes part of the same record, so you never have to repeat information you've already given us.

We do not ask for or store payment information through this website. Deposits and final payment are handled directly, not through a form here.

03How we use it

Only to do the things you'd expect from asking for a quote:

• Prepare and send you an accurate price for your specific house.
• Contact you by email, phone, or text about your request, your quote, or your install.
• Schedule and carry out the work if you decide to move forward.
• Keep a record of the conversation so you never have to repeat information you've already given us.

We do not sell, rent, or trade your information to anyone. It is used to run this business and nothing else.

04Where a form submission actually goes

Quote form submissions are delivered through Sheetmonkey, a third-party form-processing service, into a private spreadsheet only Bright Homes LED can access. Sheetmonkey processes the submission in transit but is not a marketing or data-resale company — see their own privacy policy for how they handle data in that step.

05AI-assisted quoting

Part of how we're able to turn a quote around quickly is that we use AI tools (Anthropic's Claude) internally to help read photos of a house, estimate footage, and draft responses. A person reviews everything before it's ever sent to you — no quote or message goes out from an AI without Bright Homes LED reading it first. Any photo or message you send that's processed this way is used only to prepare your quote, never for anything else.

06Advertising and analytics

We run ads through Google Ads, which uses cookies to track when someone who saw or clicked an ad later requests a quote, so we know which ads are actually working. We may also run ads through Meta (Facebook/Instagram), which works the same way. Neither platform gives us your personal browsing history — we only see aggregate results like "this ad led to 4 quote requests."

If you'd rather not be tracked this way, most browsers let you block third-party cookies, and Google and Meta both offer their own ad-personalization opt-outs.

07Text messages

If you give us your phone number, we may text you about your quote request, appointment, or install — never marketing blasts, never sold to a third party. Reply STOP at any time to stop receiving texts from us, or HELP for assistance. Message and data rates may apply.

08How long we keep it

We keep quote and customer records for as long as they're useful for warranty, follow-up, or referral purposes, and delete or archive old, inactive leads on an ongoing basis. If you'd like your information removed sooner, see the contact section below.

09Your choices

• Ask what information we have on file about you.
• Ask us to correct or delete it.
• Unsubscribe from emails using the link in any email, or by replying STOP to any text.

Reach out using the contact info below for any of these — we'll handle it directly, no automated runaround.

10Children

This site and our services are directed at homeowners and are not intended for anyone under 18.

11Changes to this policy

If this policy changes in a meaningful way, we'll update the date at the top of this page. Continuing to use the site after a change means you've seen and accepted the update.

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12Contact us

Questions about this policy or your information:

• Call or text — 313-314-0126
• Email — brighthomesled.support@gmail.com

This policy describes our actual practices in plain language. It isn't a substitute for a lawyer's review if you want additional certainty — but everything above is accurate to how this site and business actually operate.